Journalist & Visual Storyteller
It can be said that the core of human concern is a desire to connect.
This ideology coupled with an empathetic nature fuels my vision to become Britain’s favourite Broadcast Journalist.
Hi, I am Mashhaal, a British Asian woman of colour; I want to dedicate my career to shedding light on issues (digitally and otherwise) that truly matter. I have always been someone who has been curious about people, stood up for justice and intrigued to find the reasons behind actions.
Belonging to a family of successful entrepreneurs, creating a business of value and profit is in my blood; as we know that blood is thicker than water. Friends and colleagues describe me as someone who "can sell sand in a desert" - I believe it is my communication skills coupled with the ability to empathise with the target audience/buyer is what enables me to provide seekers with solutions, including business and business marketing (digital and traditional). With a deep understanding of paid social, PPC/ CPC, Google Ads, brand growth, website development and content creation, I possess the ability to discover and mark the relevant target audience beyond just the national level. Along with a strong creative insight, I hold an analytical eye along with strong organisational skills. I relentlessly aspire to make an identity for myself as a British Asian and endeavour to break the glass ceiling for British Asian women across the board.
Experience
10+ Years
Skills
Branding, UI / UX, Copywriting, Paid Social, PPC /CPC AD Campaigns, Google Ads, Google Analytics, Project Management, Web Mapping and Design
Degree
BA Hons Journalism.
MA Media & Communication
Portfolio
Website Design
Digital Marketing
Google PPC/
Paid Social
Graphic Design
UI/UX Design
Brand Design
Work Experience
Digital Branding & Marketing Specialist
Created brand identity and digitial marketing strategies for several international ecommerce brands e.g. Pepsi, 7up and Khaadi, including paid social, PPC/ CPC campaigns and Google Ads.
July 2019 – January 2020, Signature Tax & AMS Accountants Group, Manchester City Centre
Digital Design & Marketing Manager
Managed major digital development projects, including the development of the corporate website for Signature Tax, directly managed colleagues to make sure all digital marketing project plans are effectively delivered.
January 2019 – June 2019, Hangsen International Group Ltd, Salford
Digital Marketing Manager UK & EU
Developed robust monitoring, reporting and evaluation of all digital activity and proactively shared this information with overseas colleagues to enable worldwide improvements on ROIs.
March 2018 – January 2019, International Observatory of Human Rights, London (Hybrid)
Journalist & Digital Marketeer
Developed and created a relevant brand growth digital strategy for the non-profit NGO to raise awareness and relevant target audience.
November 2015 – June 2017, Women’s Own Magazine, Karachi
Managing Digital Editor
Led overall operations for the Digital Edition of the magazine. Created content for company website including video and live Facebook sessions. Effectively managed all social media platforms – Instagram, Facebook, YouTube, Twitter as well as the company website.
September 2013 – Aug 2014, The River Newspaper, Kingston Upon Thames, London
Sub-Editor (Print)
Created, edited and proofread all content for final paper copy while ensuring adherence to the in-house style. Wrote headlines, picture captions and story summaries that connected with the target audience. Ensured accuracy of the story content as well as decided on appropriate length to achieve a professional outlook.
September 2012, Warrington Guardian, Warrington, News Intern
Friends and colleagues describe me as someone who "can sell sand in a desert"
Mashaal is one of the very best among all people I've ever worked with. Her skills in leadership makes her see solutions instead of problems. Mashaal is dedicated, self-motivated, creative and very capable. Whenever I had a problem, there has never been a time she has left me without a solution. Ambitious and a digital marketing expert, she denotes a lot of analytical capability and willingness for both her personal & professional development. Definitely worth recommending
Mashaal is an extremely knowledgeable, well-rounded Digital Marketing Manager, with incredible ability to work with an international team. I have seen Mashaal jump onto new projects and turn around tough situations with ease, she brought our social media accounts back to life, increasing both followers and engagement well above our targets. She also delivered strategic insights and optimizations to our different digital marketing activities, everything internet shines through when speaking to her. She is also a pleasure to work with and be around.
Mashaal constantly amazed me with her industry insight and original ways of solving problems. She's got a very strong work ethic and unparalleled analytical and problem solving abilities. Mashaal is dedicated, self-motivated, methodical, and very capable. She is not only a reliable and forward-thinking Digital Marketing Manager but also an inspiring team player. I could always depend on her to set the best example as Digital Marketing Manager at Hangsen International Group. Definitely someone I'd want to have on my team.
Working with Mashaal was a pleasure. I found her as someone with great expertise and profound understanding of business solutions. She's got a very strong work ethic and unparalleled problem solving skills. Thanks to her interpersonal skills, she has great relations with both company clients and potential customers. Working at Hangsen can be challenging, but she thrived. Mashaal always maintains very good relations with co-workers and clients. Witnessing her fast and sharp mind at the office is admirable.
